You Get Out What You Put In

The Challenge

Create awareness for a motor oil
brand with two drastically different audiences—DIY (do it yourself) and DIFM (do it for me).

The Insight

Those who choose a premium product like Kendall tend to put the best of themselves into everything they do.

The Idea

Make parallels between the dedication consumers pour into their passions and the standards they should have for what goes into their engine.

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Finding common ground

It’s often said what defines you are the things you do when nobody’s looking. The sacrifices. The personal victories. The tough decisions. These are the measure of character. And the focus of our latest work for Kendall Motor Oil, conceptualized around the idea that “In life, you get out what you put in. The same goes for your engine.”

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