Outspent in a crowded financial market, we needed to get this small credit union noticed.
There’s a big difference between a member-owned, not-for-profit credit union and a bank
Change the conversation of most financial institutions about wealth, redefining it in terms of life, relationships and experiences.
We asked members to redefine how they think about wealth by encouraging them to first embrace what fills their life with meaning — a poignant point of view in the face of today’s financial uncertainty. A call to focus not on the accumulation of things, but on things of deeper significance like friends and family. From a community credit union steeped in the importance of financial peace of mind, this campaign was a reminder to take a moment to realize what wealth really means.