THROUGH MY EYES

The Challenge

Entice people to come to a state that ranked 50th out of 50 in states people say they are interested in visiting.

The Insight

People had become skeptical of travel reviews and were looking for more local and authentic sources and experiences.

The Idea

Give potential visitors a chance to see Nebraska through the eyes of the people who call it home.

TV

Telling authentic stories from real Nebraskans.

“Through my eyes” shows off Nebraska’s hidden gems and unexplored beauty as the voice of Nebraska transforms from a typical tourism campaign into the voice of Nebraskans themselves. Each ad tells a personal story, paired with jaw-dropping visuals featuring the storyteller in their particular slice of the state.

Print

Out-of-home

Travel guide

website

TV

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