Build excitement around Disney World’s newly-reimagined international food event.
The event always felt a little separate from the Disney brand, so we wanted to bring the Disney magic back to it.
Use the international food-focused Disney character, Remy from Ratatouille, to entice people to attend. Remy with Monuments
The 2017 Epcot Food & Wine Festival was set to be a worldly showcase of 30 countries and cuisines. Remy, the main protagonist from Disney Pixar’s film Ratatouille made the perfect event host. This highly popular, food-adoring want-to-be chef was featured across media executions, alongside rat-sized architectural landmarks from around the world, built from the food of that region.