We noticed that most of today's influencers are not reflective of the EIB. Many major influencers show a curated lifestyle of perfection or celebrity-status that is not representative of how most Americans live. People place more trust in people who "live like them."
WORK WITH USWe've taken the lead nationally in promoting the importance of authentically understanding the complexities of America from the inside out, and that led us to launch a new influencer network - The EIB Influencer Network™ - a collective of real people with real followers across social media platforms who represent the pride, values, attitudes and opinions of the 92% of Americans that live outside of those big cities. Because they do, too.
Believing that the big business of macro-influencers and influencer marketing is losing its authenticity and relatability with many Americans, we've partnered with hundreds of influencers across a range of geographies, verticals and platforms to offer marketers small-and mid-sized influencer communities with higher engagement, lower cost and less follower fraud.
BL manually vets and curates the influencer network to Identify up-and-coming voices and perspectives from the EIB. Our goal is to continually learn from the network, leverage them for research and campaign activations and, most importantly, find opportunities for authentic partnerships between the network and our clients.
Think you represent the voices and values of the EIB? We encourage you to apply to join EIB Influencer Network.
