June 24, 2016
The Negro Leagues Baseball Museum is dedicated to upholding the history of elite African American baseball players, who in the early-to-mid 20th century were banned from entering the Major Leagues, solely because of the color of their skin.
The campaign was crafted through headlines produced on baseball pennants that either touted the Negro League’s impressive history, or condemned sports-related racism. Both the museum and this campaign ensure that the Negro League Players’ contributions to baseball, civil rights, and our country’s history will never be forgotten.
The ADDYs competition operates on a three tier advancement system of State, District, and National levels. Initially, there were over 40,000 entries when the state-wide ADDY competitions began and after filtering through three ironfisted rounds of elimination, less than 1% ended up winning a National ADDY.
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