In today’s ever-changing social landscape, keeping up with algorithms, content volume, and trends can be challenging. A winning formula? Authenticity.
By genuinely connecting with people across the country and understanding America from the inside out, we create content that seamlessly fits each platform through partnerships with credible third-party influencers and creators. These partnerships enhance your social performance and foster meaningful connections with your audience.
Make a quick,
big impact.
Use case: Consider leveraging or experimenting with influencers to support an event or condensed campaign.
Increase engagement and authenticity.
Use case: Create ongoing content through a long-term brand partnership.
Create high-performing, cost-efficient content.
Use case: Develop user-generated content that’s engaging and authentic to the platform.
Build credibility through third-party endorsements as part of our larger media campaign.
Fourteen automotive enthusiasts and modern-mom influencers activated 73 pieces of content to promote Bosch Night Performance wiper blades.
Whitelisting influencer content drove a 24% higher CTR than branded campaign ads.
Influencer Social Media Posts
Grow channel engagement with expert content.
We partnered with automotive expert Emily Reeves, who posted 24 times over the course of a year. She created educational car-maintenance content, and joined us at Mecum Auctions, to capture and amplify content.
The partnership drove strong engagement and new followers, tripling Kendall's Facebook followers and doubling their Instagram followers.
Influencer Social Media Posts
Leverage content creators to populate and launch a YouTube channel.
We utilized DIY influencers The Brownstone Boys and their strong content to launch Flagstar’s YouTube channel through a five-part video series.
Influencer videos produced 11 times more engagement than branded content through our launch campaign.
Influencer Social Media Posts
Our campaigns have a 46% higher engagement rate than the industry standard. For every dollar spent on influencers, our clients average between $9.12–$33.16 in estimated earned media value.
We use an influencer vendor and creator marketplace to efficiently search for, brief, manage, and report on our partnerships. Our tools allow us to examine key data points about influencers and creators to ensure they align with your campaign goals and target-audience demographics. We then manually vet them through a human lens, focusing on the authenticity of their approach, and their content quality, brand safety, and industry exclusivity. This method helps us drive engagement and establish trusted connections, all rooted in a deep understanding of American culture and values.
Brands can engage us for any of the services below on an à la carte basis or to create a custom campaign activation.
Insights
While influencers and content creators share multiple similarities, the core distinction is that influencers post sponsored content briefed by brands, while content creators utilize their insight and expertise to create original content for their audience.
Insights
Influencers are taking on a new responsibility and changing the game for those who are eager for the return to travel after the pandemic.
Insights
Social media influencers voice the transition as the country eyes re-entry as pandemic recedes.