April 1, 2020
Introducing BL-branded swag.
Heck yes, Midwest.
custom line of apparel that combats, and sometimes even plays into, the perceptions the rest
of the country has about the place we call home.
We developed several apparel pieces, each with a simple concept, a refined take on the Bailey
Lauerman color palette, and punchy design details. From T-shirts removing the incorrect
aspects of the word “Flyover”, to a twist on the classic Nebraskan go-to exclamation—“Ope!”—
to a shirt that’s just too polite to say “Hell”—we can now take our pride of place with us
wherever we go.