Aircell is a cool company with an even cooler mission: putting high-speed internet on business jets. A subsidiary of Gogo, famous for bringing in-flight internet access to commercial flights, Aircell has three primary connectivity solutions, including Gogo Biz in-flight internet.

When a distinguished aircraft brand faced a defining turning point in its 80-year history, it turned to Bailey Lauerman

AMC had the movie experience figured out. What they were missing was a brand idea, voice and personality to match. So they searched high and low for just the right agency to make their brand more exciting. More kick-butt. Bailey Lauerman had a clear vision for AMC. And after duking it out with some of the best-known creative shops in the nation, we were given the opportunity to brand magic happen.

Ameritas does something great: provide insurance, retirement and investment plans in a human, easy-to-work-with fashion that's rarely seen in the insurance industry. But more than that, they are helping foster lives that are rich in family, happiness, health and financial security. And they've been doing it for more than 125 years. Our job was to refresh the brand in a way that reflected their commitment to helping people enjoy life at its very best.

Bailey Lauerman created the brand for Oculus, a new exclusive line of hunting optics, before the first scope or pair of binoculars was ever built. This included brand research and development, product naming and design, logo and package design, and a complete integrated marketing campaign. If you are a hunting and nature enthusiast, look for this precision line of scopes and binoculars now on the shelves at Bass Pro Shops, built around the brand idea of "Miss Absolutely Nothing."

We've always believed the size of an agency's ideas should trump the size of its workforce. Now, we have proof that our ideas are big enough to do just that. Bailey Lauerman has won Advertising Age's 2012 Midwest Region Small Agency of the Year Award.

This campaign served as an intervention. Not on drugs, but on denial. No parent wants to think about their child using drugs. These days, though, it's easier than ever for kids to get drugs. We needed to remind parents to remain present in their teens' lives and remain vigilant in the fight to keep their kids off drugs-no matter how much they'd rather not think about it.

When it comes to taking your child on a Disney vacation, there's an optimum window. Take them when they still believe in magic, when fairy tales still come true and when Disney characters are old friends that are just as real as their friends back home on the playground.

Modern Monks is a local Nebraska brewery that craft-brews ales and lagers using the traditional styles of medieval monasteries. Yes, we agree, that is completely awesome. We wasted no time in developing a comprehensive brand system for them, including new logo, packaging, point of sale, advertising, wearables and a distinctive brand voice that's one-half monk, one-half modern.

The teens and early twenties are an important time in young women's physical and emotional health. They need to be reminded of how their options and the choices they make during this stage of life can impact the rest of their lives. But this isn't exactly an audience that's going to make life-altering decisions after reading a trifold brochure in the doctor's office.

At the 2012 Effie Awards, Bailey Lauerman and client Cargill walked away with a Bronze Effie for our work on RAMP. This was also RAMP's second win in a row having earned a Silver Effie in 2011. This year, Cargill RAMP won for more than tripling its annual sales goals. Not bad for a brand that's still less than two years old.

For several generations, Americans have trusted and admired financial institutions. That all changed several years ago. CommunityAmerica asked us to help it capitalize on this attitude.

The Lincoln Children's Zoo is more than a place where kids develop a love of animals and nature. It's a chance to put their imaginations into overdrive. In this unique campaign, we created an entire menagerie of wild, weird and wonderful creatures - called Zooglies - that highlight the impact that a great children's zoo can have on the imagination.

Almost no one-including employees, grocery chains and investors-was connecting these brands with ConAgra Foods. We set out to fix that by creating a story about foods that make your life less complicated and make your taste buds love you. A story about food you love.

RAMP was more than a new product launch. It essentially launched a new category. No other company had formulated a starter ration for young calves. Cargill's RAMP was the first. Its originality deserved an original voice, as well. The audience was used to being bombarded with just-the-facts product marketing. By infusing the brand with personality, we quickly captured a large share of mind. Share of wallet soon followed. In fact, RAMP captured 11 percent of the market in only four months. It also generated seven times the expected profit. And that helped us capture our second Effie Award in as many years.

Cessna is one of the most renowned brands in aviation. Its new flagship just happens to be the world's fastest business jet with a top speed that flies in just under the speed of sound. After naming The Ten, we built a complete brand system and language around it. Then we teased it. Then we launched it. Not long after, sales took off.

In the Negro Leagues, men played for the love of the game, not the money. The Negro Leagues Baseball Museum celebrates these players and the true spirit of the game of baseball. While visitors to the museum learn about heroes such as Josh Gibson and Satchel Paige, we chose to tell some of the league's less-known stories to show the deep impact the Negro Leagues had on the country, as well as illustrate the completely immersive experience visitors would find at the museum.

OfficeMax is known for inspiring the workplace. But sometimes the workplace gets a little too inspired when it comes to office supplies. That can lead to hidden spending for office managers trying to stay on budget. And that's why we created The Discoverers.

A decision by public and private officials to build a downtown Omaha baseball stadium for the NCAA College World Series ignited significant controversy among CWS fans. Some wanted to renovate and keep the annual event at historic Rosenblatt Stadium, home of the CWS for more than 50 years. Others were concerned about how the stadium would affect parking and events at nearby CenturyLink Center arena and convention center.

Donations were down at the City Mission. Demand for its services was significantly up. The sluggish economy had taken its toll. Getting its message out would increase awareness and donations, but advertising wasn't going to solve everything. So instead of just creating a campaign, we helped create a company.

Jeppesen had a new vision for itself and its 3,500 employees. The message was as bold as it was simple: to radically transform global transportation. We made this new vision a lot more than a poster that hangs on a breakroom wall.

For more than a decade, we've partnered with Union Pacific. Our initial work solidified Union Pacific as the brand that was Building America. As the company has broadened its philosophy and its offerings, we've helped them tell potential customers that they are much more than a railroad.

This campaign started as a simple way to relate the dangers of secondhand smoke. It resonated so much, however, that it led to smoking ordinances in Hall County-as well as national media coverage. After the word was out, we received requests from other tobacco groups around the country wanting to use the work in their markets. We gladly helped those markets, too.

The River City Roll is an annual fundraiser for the Cerebral Palsy Research Foundation. Proceeds provide wheelchairs and other assistive devices to people with disabilities. The gala is a can't-miss event for the area's most generous philanthropists, but these individuals get invitations to dozens of galas every year.

The CJ4 was perceived as the best small jet for owner-pilots. That's a great reputation, but it meant that corporate flight departments often overlooked the plane for their fleets. To overcome those perceptual problems, we created the "Power of 4" campaign. The campaign is centered around the four areas of the CJ4 that make it advantageous for corporate fleets: range, speed, size and runway performance.

A small liquor store in rural Nebraska, Bootlegger secured space in a local strip mall. Because there are few things as devoid of personality as the American strip mall, the company asked us to infuse a little fun into its brand and location. The resulting identity system, messaging and even its own private-label water bottles made Bootlegger a favorite for miles and miles around.

Exmark is the preferred brand of lawn care professionals. They're a dedicated, hardcore group who are fiercely loyal to the industry and their mowers. But they're also moving from house to house and business to business for 14 hours a day during the relentless heat of the summer.

A lot of campaigns get recognition. Few get a book written about them. That's the surprising story of our relationship with the Lincoln Marathon, which has spanned decades. Each year we produce a new poster. Each year participants and fans alike gobble up the prints faster than you can say, "On your marks, get set, go."

The Lincoln Children's Museum is known as one of the better kids' museums in the nation. To further that reputation, the museum needed to update and extend the opportunities for the community's children. It set out to build a better museum, and we set out to build a highly successful capital campaign to help its effect.

Every winter, hundreds of Nebraskans jump into freezing lakes to support the Special Olympics Nebraska. Our job was to make it hundreds more. Instead of using the typical polar bear imagery, we used great photography and design to set the event apart. As it usually does, great design produced great results. The number of plungers and donations both saw significant increases after the campaign's launch.

Union Pacific functions as the "artery of the nation." If the company were to stop operating, America's economy would shut down. Union Pacific's employees don't just go to work to ship goods. They go to work because they understand that their efforts are instrumental in building the nation.

In 2008, Gavilon broke away from ConAgra Foods to become an independently held commodity management company. At the time, they were the eighth largest company in their industry. Within a matter of years, they'd become the third largest. Only two industry giants stood in their way.

Shortly after Omaha was named to host the 2008 U. S. Olympic Team Trials for Swimming, an eight-day competition to select swimmers for the Beijing Olympic Games, Bailey Lauerman was selected to lead the marketing and communications campaign. Our goal was to raise awareness of the event and break the American swimming attendance record of 110,000 people.

A decision by public and private officials to build a downtown Omaha baseball stadium for the NCAA College World Series ignited significant controversy among CWS fans. Some wanted to renovate and keep the annual event at historic Rosenblatt Stadium, home of the CWS for more than 50 years. Others were concerned about how the stadium would affect parking and events at nearby CenturyLink Center arena and convention center.

A Smithsonian affiliate, the Strategic Air and Space Museum presents a rich history of flight while concentrating on planes that were priceless to securing and preserving America's military dominance, including the SR-71 Blackbird, B-17 and U-2 Dragon Lady. To create awareness about the aircraft, we created a series of posters that told the story of how each plane helped shape our country's future.

Every company has a history. Very few have a full-time historian. But in addition to being the nation's most well-known railroad, Union Pacific is also an American icon with a rich heritage. The company wanted to create a place for those stories to live, so it opened the Union Pacific Railroad Museum. Then UP asked us to promote it. This print campaign promoted the museum as a destination. Museum attendance spiked as soon as the work was introduced.

We love craftsmen, especially those that help us do the best job while we practice our craft. Screen Ink is a silkscreen and print shop whose hard work, artistic sensibilities and old-school printing processes that adhere to today's environmental standards make them one of our favorite partners. And we do cool things for our partners. Sometimes that includes designing award-winning posters. This was one of those times.

The good news? Union Pacific had evolved. It was no longer just a railroad. It was now an international, multimodal, door-to-door logistics solutions provider. One of the oldest railroads in the country was no longer limited to its tracks. The bad news? No one knew it.